ABOUT FreeAgents
Built for Businesses Doing the Real Work
Most business owners don’t have time to become AI experts while also running the company.
FreeAgents helps businesses make practical sense of AI — without the hype, noise, or unnecessary complexity.
OUR CORE BELIEF
AI Should Empower People. Not Replace Them.
We don’t believe AI should eliminate people. We believe it should elevate them by removing friction, repetitive work, and operational drag so they can focus on high-value work.
Technology should support people — not the other way around.
THE OPPORTUNITY
Why This Matters Right Now
We’re living through another major shift in the way businesses operate — but this time the timeline is compressed and the stakes are higher.
There’s a real opportunity right now for companies to rethink how they work, communicate, make decisions, and go to market.
Not just to stay current. To evolve.
The businesses that adapt thoughtfully won’t just move faster. They’ll build better systems, make clearer decisions, and create stronger foundations for what comes next.
HOW WE THINK ABOUT THE WORK
Strategy First. Technology Second.
We start with what you’re trying to accomplish.
Where is the business slowing down?
What is causing the business to waste time?
Where is the friction building up?
What’s creating unnecessary complexity?
Then we build the workflows, systems, and AI tools around those objectives.
Not the other way around.
Because the right technology only matters if it improves the way the business actually operates.
“Don’t get so focused on the technology that you forget about the people. They’re still the heartbeat of the business.”
— Christian LesStrang
MEET THE FOUNDER
Christian LesStrang
Christian LesStrang is the founder of FreeAgents, an AI strategy and implementation firm helping small businesses put AI to work in practical, human-centered ways.
He launched FreeAgents after nearly 30 years building companies, advising founders, and helping businesses navigate growth, change, and operational complexity.
As the founder of Take Two, Christian helped redefine how brands approached experiential marketing and consumer engagement. He also led strategic planning, brand strategy, and go-to-market execution for Gallagher Way, the $250 million entertainment district adjacent to Wrigley Field.
Over the last decade, Christian has worked alongside CEOs and founders across hospitality, music, healthcare, early learning, and technology — helping organizations sharpen strategy, improve operations, and execute with greater clarity and speed.
Beyond business, Christian is a proud girl dad, creator of the Permission-Based Parenting framework, and a vocal advocate for entrepreneur mental health.
WHAT GUIDES US
The Core Beliefs
Behind the Work
These aren’t slogans. They’re the operating principles we bring into every engagement — the commitments that shape how we think, what we recommend, and what we build.
Clarity Creates Momentum
Most businesses don’t need more complexity. They need a clearer understanding of what matters and what comes next.
Strategy First. Technology Second.
We start with what you’re trying to accomplish. Then we build the workflows, systems, and tools around that objective.
AI Should Empower People
Technology should help good people work smarter, move faster, and spend less time stuck in repetitive grind.
Results Over Theater
We care about outcomes, not hype. If it doesn’t improve the way the business actually operates, it doesn’t belong.
Practical Beats Perfect
We believe in real-world implementation over endless planning. Small wins compound into meaningful operational change.
Practical AI for Real Businesses
The first conversation is simple, practical, and on us.
Nashville
406 11th Avenue North
Nashville, TN 37203
Chicago
220 N. Green Street
Chicago, IL 60607